Real estate powerhouse Brigade Group has announced the launch of its latest flagship project, Brigade Icon, a high-end mixed-use development in the prestigious Mount Road area of Chennai. This ambitious project showcases the company's unwavering commitment to redefining the landscape of the city and solidifying its position as a leading player in the Indian real estate market.

A Visionary Masterplan

Designed by the globally renowned architectural firm SOG Design from Singapore, Brigade Icon is poised to be a true landmark in Chennai's skyline. The development will feature a harmonious blend of residential, retail, and office spaces, catering to the diverse needs of discerning buyers and tenants. The residential component will span 39 floors, offering three-, four-, and five-bedroom apartments starting from a spacious 2,500 square feet, with a total gross development value (GDV) exceeding Rs 1,800 crore.

Elevating the Lifestyle Experience

Brigade Group's dedication to excellence is evident in every aspect of Brigade Icon. The residences are designed to offer unparalleled luxury and comfort, with meticulous attention to detail and a keen eye for aesthetics. Residents will enjoy access to a host of premium amenities, including state-of-the-art fitness facilities, serene green spaces, and high-end retail and dining options, all seamlessly integrated into the development.

Strengthening Chennai's Real Estate Landscape

This landmark project is a testament to Brigade Group's unwavering commitment to Chennai's real estate market. The company has already completed over 5 million square feet of residential, office, hospitality, and retail developments in the city, including the highly successful World Trade Center Chennai in Perungudi, which is over 90% leased. With a robust pipeline of over 15 million square feet across various segments, Brigade Group is poised to continue its growth trajectory and solidify its position as a dominant player in the region.

Driving Chennai's Growth

Pavitra Shankar, the managing director of Brigade Enterprises, expressed her enthusiasm for the Brigade Icon project, highlighting its significance in the context of Chennai's Mount Road and its premium positioning within the company's portfolio. She emphasized the strategic importance of Chennai as Brigade Group's second-largest market after Bangalore, with plans to double its growth by expanding across residential, commercial, retail, and hospitality sectors.

Commitment to Sustainable Development

In line with its commitment to sustainable practices, Brigade Group has ensured that Brigade Icon incorporates eco-friendly design elements and energy-efficient technologies. This not only aligns with the company's environmental stewardship but also provides residents with a more sustainable and energy-efficient living experience.

The launch of Brigade Icon in Chennai's prestigious Mount Road area is a testament to Brigade Group's unwavering commitment to redefining the city's real estate landscape. With its visionary masterplan, elevated lifestyle experience, and dedication to sustainable development, this project is poised to become a new landmark in Chennai's skyline. As the company continues to expand its footprint in the region, it is clear that Brigade Group is set to play a pivotal role in shaping the future of real estate in this dynamic city.