Our Team
Introduction
In the realm where real estate is the quintessence of our professional existence, ESTATES61 emerges as a formidable force. Exclusively collaborating with discerning builders, we redefine the industry landscape with an unwavering commitment to excellence, innovation, and unmatched client satisfaction.
Our Approach
Engaged solely in original transactions and steering clear of resale, ESTATES61 specializes in land aggregation. Our meticulous approach involves thoroughly evaluating the feasibility and providing transparent information about the land, ensuring a foundation built on trust and reliability. We are not just real estate enthusiasts; we are architects of exceptional experiences.
Technology-Driven Excellence
At ESTATES61, technology is not just a tool; it's our driving force. Partnering with industry leaders such as Salesforce, Tata Consultancy Services, Nivasoft and Fues Technology Solutions. we leverage cutting-edge solutions to redefine and elevate every aspect of the real estate experience.
Our Team
"Mr. Thyagarajan K, the visionary force behind ESTATES61 since 2002. With an illustrious journey in real estate and proud ownership of multiple theaters, his commitment to transforming the industry is marked by openness and integrity. He shapes ESTATES61's ethos, elevating real estate standards. With a legacy of expertise, innovation, and ethical practices, Mr. K. Thyagarajan leads ESTATES61 into new boundaries with unwavering dedication to transparency and trust."
Thyagarajan K
Founder
"Prashanth Sridhar's visionary leadership propels ESTATES61 to new heights, and alongside him, the Vice President, Prashanth Sridhar, adds indispensable expertise. Prashanth Sridhar is a catalyst for innovation, steering the company with strategic precision. His dynamic leadership inspires a culture of excellence, setting ESTATES61 apart in the real estate landscape. With a commitment to exceeding industry standards, Prashanth Sridhar ensures ESTATES61 remains a trusted and pioneering force, continually creating value for clients and stakeholders."
Welcoming Our Furry Companions
Meet Mungo and Snowy, the cherished companions of our Founder and Vice President. At ESTATES61, we embrace a holistic approach to family, proudly declaring ourselves a pet-friendly haven. This nurturing environment extends beyond our team to create an inviting space for every client.
Mongo - Chief Cuteness
Officer - CCO
Snowy - Hyperactive Royal
Hugger - HRH
Your Invitation
Step into the realm of ESTATES61, where each real estate endeavor is an artful creation. We extend an invitation to join us, experience the confluence of passion and expertise, and embark on a journey where your real estate aspirations find expression with precision and care. Discover a new standard of distinction in every property transaction.
Technology Partner
Estates 61 Marketing Cloud Differentiator
As a prominent real estate marketing/channel partner, Estates 61 has consistently pursued core objectives aimed at revolutionizing the industry. These objectives encompass:
- Generating High-Quality Leads: Employing cutting-edge strategies to attract and convert leads, ensuring a robust pipeline of potential buyers.
- Creating a Unique Buying Experience: Leveraging technology to provide a distinctive and seamless journey for customers, combining the efficiency of automation with personalized guidance.
- Continuous Customer Engagement: Implementing strategies that keep customers involved throughout their buying process, fostering a sense of connection and involvement.
- Tailored Services for New Buyers: Offering unique and relevant services to new buyers, thereby ensuring not only successful transactions but also building the foundation for long-term business relationships
- Constant Value Delivery: Ensuring a continuous flow of value to both customers and Estates 61, establishing the brand as synonymous with excellence in the real estate sector.
To set itself apart within the channel partner community and unlock the full potential of the Real Estate and Infrastructure space, Estates 61 strategically embraced technology. The Salesforce Sales Cloud and Marketing Cloud emerged as transformative solutions to elevate customer experience throughout their lifecycle.
The synergistic effect of Salesforce Solutions has proven instrumental in:
- Engaging Customers Throughout Their Journey: Creating meaningful touchpoints that resonate with customers at every stage, fostering a sense of connection and loyalty.
- Expanding the Buyer Ecosystem: Attracting and integrating new customers into the ecosystem, thereby broadening the reach and impact of Estates 61.
- Providing a 360-Degree View: Empowering agents and customers alike with a comprehensive view of preferences, choices, and behaviors, enhancing customer loyalty and satisfaction.
- Hyper-Personalization for Automated Marketing Journeys: Leveraging the Salesforce suite for hyper-personalization, enabling the automation of marketing journeys based on insightful customer behavior analysis.
Key Metrics Validating Differentiation:
- A substantial 28% increase in ROI post-implementation signifies the efficiency and effectiveness of the Salesforce Solutions.
- A remarkable 27% increase in Customer Lifetime Value highlights the enduring value Estates 61 provides to its customer base
- A significant 31% increase in Personalized Customer Engagement underscores the success of tailored, customer-centric strategies
- An impressive 3X increase in revenue through Digital Channels attests to the successful integration of digital platforms into the marketing strategy
- A noteworthy 2X increase in lead conversion showcases the enhanced efficacy of lead generation and conversion processes
- A commendable 27% increase in operational efficiencies reflects the streamlined and optimized operations facilitated by the technology adoption.
Through the strategic integration of technology and the wealth of experience in the real estate industry, the leadership at Estates 61 has not only expanded its customer base but also consistently delivered value to its partners and enhanced the market value of associated builders. This commitment to innovation and excellence positions Estates 61 at the forefront of the real estate channel partner landscape.