TVS Emerald, a leading real estate developer and a subsidiary of Emerald Haven Realty Ltd., continues to accelerate its growth in South India's real estate market with the acquisition of a 10-acre land parcel in Sathnur, Bengaluru. This strategic move marks a significant step in the company's ongoing efforts to tap into high-demand residential markets. The newly acquired land in Sathnur offers an impressive development potential of 1.4 million square feet, with an estimated revenue generation potential of ₹1,600 crore. This acquisition is part of the company’s broader vision to expand its footprint across the region, contributing to its strong pipeline of real estate projects in FY25.

A Robust Expansion Strategy with High-Potential Acquisitions

TVS Emerald has been systematically acquiring valuable land parcels in key urban centers such as Bengaluru and Chennai to ensure steady growth and enhance its market leadership. As part of its strategic expansion in FY25, the company has already made several significant land acquisitions. These include:

• A 12-acre land parcel located along Radial Road in Chennai, offering a development potential of 2.5 million square feet and an expected revenue of ₹2,800 crore.
• A 4.8-acre land parcel in Padur, Chennai, a region poised for future growth.
• A 4-acre plot in Thanisandra, North Bengaluru, another high-demand area with excellent connectivity.

These acquisitions demonstrate TVS Emerald’s keen focus on investing in locations that benefit from urbanization, infrastructure growth, and increasing demand for premium residential developments. Each of these areas is strategically selected for its growth potential and accessibility, ensuring that the company continues to offer high-quality living options in desirable locations.

Key Locations with Growing Appeal

TVS Emerald’s recent acquisitions in Bengaluru and Chennai highlight the company's strategy to invest in rapidly developing areas that are expected to see significant appreciation in value and demand. Let’s take a closer look at some of these high-potential locations:

1 . Thanisandra, North Bengaluru: Thanisandra is an emerging residential hub in North Bengaluru, thanks to its proximity to Kempegowda International Airport, NH44, and the Outer Ring Road. This connectivity, coupled with the development of key infrastructure projects, makes Thanisandra one of the most sought-after locations for residential development. The area is rapidly evolving, and with commercial hubs, schools, and healthcare facilities in close proximity, it has become a popular choice for homebuyers and investors.

2 . Padur, Chennai: Padur, located along the East Coast Road (ECR), is another strategic acquisition for TVS Emerald. The area offers a tranquil and scenic environment, making it an ideal residential destination. In addition to its serene atmosphere, Padur is well-connected to Chennai's thriving IT corridor and other commercial hubs. This makes it an attractive option for professionals working in the tech industry, looking for homes in a peaceful yet accessible location.

A Strong Development Pipeline to Meet Growing Demand

TVS Emerald has established itself as a prominent player in the South Indian real estate market. To date, the company has delivered around 5.4 million square feet of residential developments in Chennai. Additionally, the company has 8.2 million square feet of ongoing projects across its portfolio, reinforcing its commitment to meeting the growing demand for premium residential spaces in the region.

The company's diverse portfolio spans across key micro-markets in Bengaluru and Chennai, with a strong focus on providing modern, sustainable, and high-quality homes for urban homebuyers. By targeting emerging areas with strong growth potential, TVS Emerald is positioning itself to cater to the evolving needs of today’s homebuyers, who seek a combination of convenience, connectivity, and quality living spaces.

Leadership Vision and Commitment to Growth

Sriram Iyer, CEO of TVS Emerald, spoke about the company's strategic approach to real estate development, emphasizing that these land acquisitions reflect the company’s long-term vision for growth. He stated, “Our acquisition of high-potential land in areas such as Sathnur and Thanisandra underlines our commitment to creating world-class properties in key residential hubs. These locations not only offer excellent infrastructure but also provide our customers with the ideal blend of comfort, convenience, and modern living.”

Through these strategic expansions, TVS Emerald aims to enhance its presence in high-growth markets while continuing to develop self-sustaining communities that align with the needs and aspirations of modern homebuyers.

Why Choose TVS Emerald?

With a track record of delivering premium residential properties and an expansive project portfolio, TVS Emerald continues to solidify its reputation as a trusted brand in South India's real estate sector. The company’s focus on quality, sustainable development, and customer-centric design has earned it a loyal customer base.

Whether you're looking for a home in Bengaluru or Chennai, TVS Emerald offers a diverse range of premium residential options that cater to a variety of needs. Their properties are designed to offer unparalleled comfort, modern amenities, and a lifestyle that meets the expectations of today’s discerning buyers.

Investing in TVS Emerald's properties means choosing a future-proof home in some of the most vibrant and growing locations in South India. Don’t miss the opportunity to be a part of this exciting journey.